||A message from one of our contributors, Eitan Stern :
The fact that e-Label was launched months apart from the acceptance of the CPA into law was not planned; however it was not a coincidence either. The introduction of the CPA brings into light a discourse and discussion of consumer protection and responsibility, new to South Africans, and the effects are limitless.
Manufacturers, suppliers and distributors may no longer trick customers with hidden clauses, cleverly drafted agreements or misleading advertisement. The CPA hails in a new era to South African law and consumerism, where the emphasis is on truthfulness, responsible advertising and a balance of power.
Thus there is no reason that this ethos should not transfer into issues of ethical consumerism. South Africans want to know where their food comes from, we want to know where our clothes are manufactured, and we want to know what chemicals are in the household products we buy. And luckily, we are now entitled to answers. In the spirit of the CPA; consumers want answers before we purchase, and now, thanks to the CPA, we are legally entitled to them.